Then and Now - Beginning Suits

I've always enjoyed checking out fashions from the past and seeing just how much has changed.  I love the fact that style seems to come back around every 20 years, or so.  Over all, we don't see that to be true with swim wear.  Tho we have seen a bit of the 'pin up girl' style suits popping up every now and then, you just don't see those suits with bloomers or long sleeves. 

And the full coverage type swim wear was not just for women and young girls.  The men were subject to the same styles.




I wonder if the men back then worried about their abs like they do today.  After all, who would know?  Right?

What do you notice when you first look at this photo?  I love the smiles on the faces of the people on the beach.  And - the beach looks packed.  Some things are not that different today.

How do we advertise our products today?  I use social media and a lot of door knocking.  Major companies will advertise on television and even major magazines.  Think about the advertisers in Sports Illustrated Swimsuit Editions.  It is amazing.  There are rules and regulations on what can be published.  Some media sources, in some countries, are quite restrictive with what is allowed.

Check out an ad from the early 1900's -

and this ad from one of my favorite customers - 

We've come a long way, Baby !